What did we do?

When it comes to creating buzz for local events, nothing beats a well-executed marketing campaign that combines digital, print, and on-the-ground strategies. For The Boutique Christmas Market at Claremont Showgrounds, our goal was simple: drive foot traffic and amplify the market's presence in the community.

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Three months ahead of the event we launched a comprehensive campaign with a focus on connecting with Perth locals. Our approach blended organic and paid social media, outdoor advertising, and community engagement to deliver outstanding results.

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The Wins

• Instagram Growth: Achieved an impressive 36% increase in followers, building excitement and engagement in the lead-up to the event.
• Foot Traffic: Attendance doubled year on year, with the majority of visitors mentioning they discovered the event through Facebook.
• Social Media Reach: Reached over 100,000 users across Facebook and Instagram, generating widespread awareness and interest.
• Email Growth: Expanded the email database by 45%, strengthening future communication and promotion opportunities.

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The campaign was a resounding success, generating anticipation both online and offline. As the event unfolded, the community was eager to immerse themselves in the unique atmosphere, ready to shop, explore, and enjoy the curated boutique experience.

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The takeaway? With a fresh event brand identity and strategic promotion, a local market can be transformed into an unforgettable destination.

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