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Australians adore their dogs, especially the energetic, lovable sheepdog breeds. But with smaller backyards, hectic jobs, and endless commitments, keeping these furry friends active is a daily struggle.
That’s where the Herding Ball rolls in. This clever toy gives your dog a mental and physical workout without you needing to throw a single ball. Just 15 minutes with this toy, and even the most hyperactive pup will be ready for a nap.
With Club Sticky’s strategic Meta advertising campaign, a dash of lo-fi content, and glowing customer reviews, this dog toy became a social media sensation.
With a standout product like the Herding Ball, the next step was clear: show pet owners how it could transform their lives. Club Sticky built a strategic Meta advertising campaign that:
This winning combination created a buzz that spread faster than a border collie chasing the ball itself.
When it comes to household budgeting, Australians are sacrificing smaller, regular purchases to free up money to keep spending on what they love most – their kids and pets.
We focused on crafting a compelling product description for the Herding Ball and implementing targeted SEO strategies to elevate its performance on the website.
By creating clear, engaging content optimised for search engines, we helped the brand increase visibility and reach a broader audience. The product description was designed to highlight the Herding Ball’s value and appeal, while our SEO work laid the foundation for long-term growth in online discovery.
If you're wanting to take your paid digital advertising to the next level, contact Club Sticky and let's talk shop!
The demand was so overwhelming that we had to stop running ads—Hound&Co literally couldn’t keep up with the orders. They sold out of the large Herding Ball completely, and restocking was a challenge. But that’s what happens when you hit the sweet spot with product-market fit and marketing magic.
