Republic of Fremantle

Photography: Launch ready-to-drink cocktail range

I find myself saying it often, but truly... This campaign is one of my all-time favourites. There’s a certain magic in crafting for the season of sun-soaked soirées, and when it’s about capturing the essence of refined spritzes and world-class cocktails, you just know you’re in the right industry.

The Vision: Summer, reimagined.

Think an art deco 70's home with its iconic curves, a sparkling pool glinting in the sun, and styling that whispers 'high-end entertaining.' This campaign photoshoot shoot wasn’t just about showcasing cocktails—it was about transporting you to a place where your home becomes the ultimate bar.

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With Republic of Fremantle's new bottled cocktail range, that transformation is only a pour away. From the bold Negroni Spritz to the refreshing Martinis and effervescent Spritzes, these ready-to-pour concoctions make sophisticated hosting easier than ever. No shaking, stirring, or stress—just perfectly balanced drinks served in seconds.

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Shout out to our incredible campaign photographer, Luke Latty.

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What's new?

This isn’t just about new cocktails—it’s about a whole new level of Republic of Fremantle.

New Recipes: Seven meticulously crafted drinks that celebrate flavour and refinement.
New Packaging: The packaging had a refresh to create one cohesive, elevated range.‍
New Vibes: Campaign visuals designed to bring the art of hosting to life, with sun-drenched poolside moments and cocktail glasses glistening in golden light.

It’s clear there’s a real demand from people who enjoy an elevated cocktail experience; both in the bar and at home. There’s nothing better than being able to take a bottle of cocktail anywhere, any time, and share it with your friends!

Launching Republic of Fremantle’s first-ever Negroni Spritz felt like a milestone worth celebrating in itself. This bittersweet creation is a perfect example of the bar-quality experience you can now enjoy at home.

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Raise a Glass to Summer

‍As summer entertaining kicks off, there’s no better way to elevate your gatherings than with a ready-to-pour cocktail from Republic of Fremantle.

Whether you’re hosting poolside soirées, long lunches, or simply enjoying golden hour with friends, these bottled cocktails are your new secret weapon.

Stay tuned for more from this campaign—there’s a lot to sip, see, and share.