Republic of Fremantle

Content Writing: The Cocktail Makers Series

The digital content series “The Cocktail Makers” was created to celebrate local Perth creatives, artists and inspiring individuals, sharing their favourite home cocktail. This series was more than just a creative project; it was an opportunity to weave together storytelling, artistry, and the vibrant spirit of Republic of Fremantle’s premium vodka and gin.

The Brief

Developing a content series that would resonate with Republic of Fremantle's audience and showcase their brand ethos—creativity, craftsmanship, and connection. The goal was to highlight Republic's premium spirits while inspiring audiences to try new cocktail recipes at their next home soirée.

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The Concept

‍I conceptualised The Cocktail Makers as a celebration of individuality and style, inviting readers into the worlds of Perth’s most dynamic creatives. Each episode features:

Signature cocktails: Crafted with Republic of Fremantle’s spirits.
Home bar setups: Offering design inspiration for stylish entertaining.
Personal stories: A peek into the lives, creativity, and hosting philosophies of our featured guests.

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Episode 1: Martinis and a Home Tour with Lissy Graham

The debut episode set the tone for the series, spotlighting Lissy Graham—a tastemaker known for her effortlessly chic entertaining style. We captured the elegance of her Claremont home, featuring her curated long table lunch setup, architectural details, and her signature martini recipe crafted with Republic of Fremantle gin.

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Long table lunch styling starts with a single piece or colour - when planning my table for Republic of Fremantle I spotted a Maison Balzac Pom Pom glass and a green Oroton column dress, everything flowed from these two pieces, and I built the table setting from the flowers to the simple Mediterranean menu around these. - Lissy revealed

The Results

‍Through The Cocktail Makers, we successfully positioned Republic of Fremantle spirits as not just premium ingredients but as an integral part of stylish home entertaining. Key outcomes included:

Increased engagement: The series sparked conversations and interactions across Republic of Fremantle’s social media channels.
Brand alignment: The series reinforced Republic of Fremantle’s identity as a premium, creative, and community-focused brand.
Audience inspiration: Viewers were not only inspired to try the featured cocktail recipes but also to elevate their own entertaining practices.

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So, the next time you’re planning a soirée, channel the creativity of The Cocktail Makers, with Republic of Fremantle in your home bar, your gatherings will be effortlessly stylish and unforgettable.

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Let’s Create Together‍

At Club Sticky, we thrive on creating digital content that tells your brand’s story in an engaging and memorable way. Whether it’s crafting a series like The Cocktail Makers or designing your next big campaign, we’re here to bring your vision to life.

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Ready to collaborate? Let’s get started.