Sashet is a retro Australian electrolyte brand born in the golden age of fitness. Soda-inspired flavours (Cherry Cola, Raspberry Crush) paired with serious science. A world where ritualised hydration and playful nostalgia coexist.
The challenge: enter a market crowded with athlete-focused, clinical competitors and carve out space for someone who wants hydration to feel like a joyful, official event, not just functional recovery.
The electrolyte category was dominated by clean minimalism and elite athlete positioning. Everyone sounded the same. Everyone looked the same. The gap was obvious: a brand that bridged lifestyle and function. Something a style-conscious person actually wanted to be seen using.
Sashet needed to prove that performance and playfulness weren't mutually exclusive.
Brand Identity. A complete visual system rooted in retro energy. Bold, confident, unapologetically nostalgic. The kind of brand that makes hydration feel cultural, not clinical.
Website Build. A digital home that brings the retro world to life, designed for conversion and community.
Social Strategy & Content. Campaign creative that captures the retro aesthetic and speaks directly to pilates girls, run clubs, and everyone in between.
Welcome to the golden age of electrolytes.
Brand identity by Candy Brophy.
Website build by New Work City.
