Salute is a private chef and catering service bringing authentic Italian cuisine to Perth's events and celebrations. Founded by Lauren, a passionate chef crafting handcrafted, fresh dishes for intimate gatherings each weekend. The food was always exceptional. The Instagram presence wasn't.
The Instagram account needed a complete refresh. Inconsistent posting, scattered creative direction, and untapped potential in Perth's event and hospitality community. A personal brand built on beautiful food deserved a platform that matched its quality.
Social Strategy & Content. A consistent posting schedule paired with strong, considered creative. Every post showed up intentionally, styled, shot, and designed to reflect Salute's authentic Italian approach.
Brand Refresh. New social tiles and carousel templates bringing visual cohesion to the feed. A cleaner, more professional look that elevated the brand without losing its warmth.
In one month:
• 302K post views (up 200% from the previous month)
• 135K accounts reached (up 945% from the previous month)
• 581 new followers
Consistent effort paired with strong creative direction moves the needle. The proof is in the reach.