Sal's Pasta Deli is a beloved neighbourhood spot on Napoleon Street in Cottesloe, built on care in every detail. From the kitchen to the counter, it's a place where customers return weekly to see familiar faces.
A thriving in-store community, but their Instagram needed consistency and strategy. The deli had the personalities, the quality, the loyal following. What it needed was intentional content that put Sal and the team front and centre, and a posting rhythm that kept followers engaged.
Social Media Strategy. A consistent content approach focused on what actually performed, guided by data and audience insights.
Content Creation. Campaign content that showcased founder-led moments, behind-the-scenes kitchen stories, and educational carousels designed to be saved and shared.
Community Management. Building on existing loyalty to create a digital extension of the in-store experience.
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We doubled Sal's average organic reach through strategic content and consistent posting.
What worked: showing the faces behind Sal's. Educational carousels on catering menus. Behind-the-scenes preparation and product storytelling.
Proof that quality content paired with genuine storytelling moves the needle. Your customers are connected to the people, not just the product.
