Fashion label Showpo was born in Jane Lu’s Sydney garage in 2010. It has grown into a global $100m brand, with its trend-led styles spotted at parties and saved to favourites albums around the world.
Customer has grown up. Showpo needed to redefine their identity for a new generation of shoppers (and a new era of success). We helped reposition brand strategy, voice identity and visual identity, wrapping up the project with a campaign concept that helped Showpo steal the show.
Fashion label Showpo was born in Jane Lu’s Sydney garage in 2010. It has grown into a global $100m brand, with its trend-led styles spotted at parties and saved to favourites albums around the world.
