Summer bottled cocktails, captured
Republic of Fremantle is a craft spirits distillery nestled in the West End of Fremantle, Western Australia, known for their grape based spirits and ready-to-drink cocktails. For summer, they were launching two new bottled spritz offerings: the Spicy Yuzu Spritz and the Negroni Spritz. The new bold flavours needed fresh bold visuals to launch into the digital world.
A product launch campaign that would stand out in a crowded ready-to-drink market. The creative needed to capture the essence of each cocktail (zesty and spicy, classic and sophisticated) whilst establishing Republic of Fremantle as the go-to for home bar essentials.
Campaign Photoshoot. A retro house in City Beach became our creative playground. Styled, art-directed shoots that brought each spritz to life, showing them as ingredients for a lifestyle, not just drinks.
Creative Direction. Every frame was considered. Colour, composition, and context all working together to tell the story of summer entertaining.
Two new spritzes launched with campaign visuals that captured the brand's personality and the drinks' distinct flavours. Content built for social and designed for conversion.
The Spicy Yuzu Spritz: zesty, spicy, and downright delicious alongside the Negroni Spritz: classic sophistication in a bottle.