Refined dressing, considered style

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THE STORY

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Mara Collective is a boutique fashion destination in Subiaco, curated with an appreciation for timeless silhouettes, elevated essentials and modern femininity. A destination for the woman seeking effortless sophistication. But their beautiful physical space and product edit weren't translating into the digital world.

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THE CHALLENGE

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A thriving in-store experience wasn't matched by their online presence. The brand needed to move beyond the boutique walls and establish Mara Collective as a destination for refined dressing in the digital space. Their curated selection of contemporary Australian and international designers deserved a platform that reflected their considered approach.

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WHAT WE DELIVERED

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Campaign Photoshoot. A campaign shoot that brought the brand identity to life, capturing the essence of Mara's effortless sophistication and curated aesthetic.

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Shopify Website. A clean, intuitive e-commerce platform designed for conversion. Product presentation and user experience optimised for discovery and purchase.

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Social Media Management. Consistent, considered content strategy across Instagram and Facebook, showcasing new arrivals and the Mara Collective lifestyle.

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Paid Advertising. Strategic campaigns driving awareness and consideration for their digital arm, reaching customers beyond Subiaco.

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THE RESULTS

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A seamless digital expansion of the Mara Collective experience. In-store sophistication now lives online.

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The curated selection is accessible. The brand story is told. And customers can discover pieces they return to season after season, whether they visit Rokeby Road or shop from home.

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Visit the boutique at Shop 1/144 Rokeby Road, Subiaco or shop online.

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