Born in Western Australia, Little Shed is a curated homewares and gifting brand for people who see entertaining as an art form. Thoughtfully selected pieces. Intentional design. A celebration of how we gather and gift.
A beautiful product collection with authentic DNA, but a brand identity that wasn't working hard enough. The visual system needed a refresh, and the e-commerce presence needed to unlock growth potential in the Australian market.
We started with a single question: what makes Little Shed unmistakably Little Shed? The answer became our North Star: Made for the Modern Entertainer.
This positioning speaks directly to an audience that curates their spaces with intention. People who choose a vase not just for flowers, but as a reflection of taste. Who gift with the same care and thoughtfulness they apply to every aspect of their lives.
Brand Identity. A complete visual system including logo, color palette, typography, and brand guidelines. It feels elevated, warm, and distinctly modern. A visual language that signals quality and intentionality across every touchpoint.
Website & E-Commerce. A clean, intuitive Shopify site designed for conversion. The experience isn't just a product catalog—it's an inspiration destination. Every element prioritizes the storytelling around entertaining and gifting.
Paid Advertising & Content. Campaign strategy, audience targeting, and creative across Meta platforms. Every ad showed not just products, but moments. The feeling of bringing people together. Backed by editorial-quality photography and lifestyle imagery.
880% increase in sales in month one of paid advertising on Meta.
One coherent vision across positioning, design, and execution unlocked what was always there. The brand message is clear. The visual identity is distinctive. And the modern entertainer finally feels seen. We ran 40+ ad variations on Meta until we landed on a winning creative formula.